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The Business of Sport
From Football to Formula 1, major sporting events have many things in common and often the key to success is experience.


Your event...your community
Events often constitute a major investment on behalf of the host community. The investment is not only a financial one but it also comes in the form of the “sweat equity” provided willingly by hundreds, sometimes thousands of volunteers. Events reflect the people who conceive, plan and deliver them and although a rigorous planning process is important to hosting a successful event, it is also critical to remember it is people that make events happen.

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